Author(s): Malcolm Gladwell
'A wonderful page-turner about a fascinating idea that should affect the way every thinking person thinks about the world around him' Michael Lewis
In this brilliant and original book, Malcolm Gladwell explains and analyses the 'tipping point', that magic moment when ideas, trends and social behaviour cross a threshold, tip and spread like wildfire. Taking a look behind the surface of many familiar occurrences in our everyday world, Gladwell explains the fascinating social dynamics that cause rapid change.
'Hip and hopeful, THE TIPPING POINT is like the idea it describes: concise, elegant but packed with social power. A book for anyone who cares about how society works and how we can make it better' George Stephanopoulos
The book that changed the way we think: The book that launched Malcolm Gladwell and gave us the phrase 'tipping point'.
Gladwell argues that many contemporary problems - from crime to teenage delinquency and traffic jams - behave like epidemics that are capable of sudden and dramatic changes in direction. Yet the right intervention at just the right time - the Tipping Point - can start a cascade of change and provide a method for developing strategies for everything from raising a child to running a company.
Malcolm Gladwell is a writer for the NEW YORKER. This is his first book.